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Situated at the historic dock where the Titanic was constructed in Belfast, Titanic Distillers has a unique narrative that sets them apart from other whiskey distilleries. For this project, they asked us to help them create their exclusive 401 members club box; a bespoke, high-quality oak box designed to represent the oak barrels in which the whiskey is stored. The box includes a silver coin, a member’s card, a certificate of ownership, and a token bottle of whiskey—a special package for members who have invested in their casks.
With the concept and design provided by Titanic, it was our job to go out and find the best suppliers of each individual element for the box. With this project, it was important that the box and all the elements within it reflected the story of Titanic Distillers, through the materials, finishes, and the quality of all the elements. This is where we leveraged our industry connections and partnerships; approaching new and old manufacturers and suppliers for each component of the project. Firstly, we gained a clear understanding of what could be achieved/the feasibility and then collaborated with them to develop and produce each element to its specific requirement.
With a range of samples from European and Far Eastern suppliers – chosen for their different price points and range of styles – we presented options to the Titanic team to decide on the direction to take. This in-person session, allowed each person involved to see, assess, and discuss each element and option – which helped us get on the same page within the project.
We could then get started on producing the final samples, navigating several unique challenges along the way. Ensuring sequential numbering on each box and coin, achieving precise Pantone colour matching for every detail within the box, and maintaining tight time management with each manufacturer were just a few of the key points to keep on top of.
Before proceeding to the box manufacturer, we got sign-off on every element, down to the finest details like card stock selection. This meticulous attention to detail was crucial due to the bespoke inners that were custom formed for each element, a process with the longest lead time.
This is kind of project where Zest shines, where our global networks and broad expertise bring unparalleled value to our clients. We know the right people to consult, the right questions to ask, and we possess the insight to guide you through any compromises that need to be made, ensuring cost-effectiveness without sacrificing quality. Our goal is to deliver a product that exceeds your expectations, something you can proudly
showcase as a testament to your brand.
This project is on-going with the final samples in the approval process with Titanic. We are looking forward to rolling this out in the new year!
From crafting custom packaging, designing distinctive barware, glassware, or creating unique signage solutions, we have the versatility to cater to your specific needs, making us your one-stop shop for creative and branded merchandise. Get in touch with your brief, whatever it is, and give Zest a go!
