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Wilkin & Sons is a quintessentially British brand that began producing Tiptree jam in 1885. Holders of a Royal Warrant since 1911 and sold in 60 overseas markets, they have expanded to produce a wide range of preserves, condiments and beverages as well as opening tearooms across their home county of Essex.
The brief was to create gift packaging for a set of six preserves to be retailed as an exclusive line in Costco stores.
Wilkin eschewed the use of plastic in their packaging long before it became a wider talking point, but holding six jars of significant weight without plastics properties is a challenge.
With our experience in packaging we were able to develop a solution that achieved all the specification points; a premium look, hit a particular price point, and keep the product safe and secure whilst also ensuring good visibility of the jars’ labels.
The solution devised was a double-walled carton to giftbox a robustness comparable to rigid board but without the price-tag. A simple to use insert ensured the sets were easy to pack, and that the jars remained secure and forward facing once in place. A cleverly utilised Union Jack motif in the design gave tribute to the brand’s British heritage.
Wilkin has adopted this successful approach for a number of other in-store activations for their key national accounts.
Global skincare brand Olay wanted an innovative way to package one of their lead products – Total Effects Eyecare – as an exclusive line in Superdrug stores in the crucial Christmas gifting period. Their idea was to produce a plastic bauble which could be hung as a gift on a Christmas tree, and would have considerable stand-out on shelf. Their existing supplier base had been unable to rise to the challenge in time, and Zest were introduced to the Olay team in early August by a senior manager to try and achieve a better outcome.
The client’s concept was simple in theory but more complex to realise in practice. There were some key design & manufacturing challenges to overcome.
First and foremost, the bauble had to display the Total Effects product securely. This meant moulding a means of securing the box into the base of one half of the bauble, and a twist-lock mechanism into each part. The former was made more difficult because it was also necessary to have a flat base so the bauble could sit securely on shelf.
Aesthetic considerations, such as the concentration of glitter in the plastic and how to unobtrusively include safety information also needed to be addressed.
It was then down to our robust and reliable supply chain in the Far East to deliver the product to specification and to time. Within two months this product was designed, manufactured and 50,000pcs delivered to Superdrug ready for the start of the Christmas campaign.
In response to the needs of the new Cavill & Co. luxury jewellery brand, we undertook the design and development of a universal jewellery box. The primary objective was to create a sophisticated faux leather jewellery box capable of elegantly housing their diverse range of luxury items while seamlessly reflecting the brand’s elegance.
The project presented the challenge of crafting a sophisticated box with a PU leather finish that resonated with the brand’s luxury appeal. We presented the client with a selection of branding options,addressing aspects such as font styles, sizes, and inner lining possibilities.
Our collaborative efforts involved iterative design discussions with the client, allowing us to refine the concept through a series of exchanges. We also needed to develop an inner that could be used for rings, studs, long earring and pendant necklaces. The sampling process played a crucial role in finalising details, including font size, inner lining colour, and the overall aesthetics of the box.
The final product is a genuinely stunning, high quality box that was received with great enthusiasm from the client and the team at Gemporia. The Cavill & Co. box has generated interest from other jewellery brands to develop a similar style box for their own brands – which is the sort of outcome we always love to see!
Trust us to create tailored, high-quality packaging solutions that elevate your brand. Contact us today to discuss your packaging needs and unleash the full potential of your products.
